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Previous Issues

Ad Campaign Highlights BIDMC


Click here to see the full ad

Last month BIDMC launched an advertising campaign to highlight key clinical services. The "Reasons" campaign, created by local advertising firm Small Army, features clever illustrations to explain why people in the community should consider using BIDMC as their hospital. The ads are running in newspapers, on the radio and on billboards throughout the Greater Boston area until mid-November.

"This ad campaign offers BIDMC an opportunity to step out in the public eye, raising our visibility and reinforcing key messages about the medical center," says BIDMC Director of Marketing Richard Averbuch. "We will focus on clinical areas identified in our strategic plan, and highlight the outstanding work of our caregivers, particularly nursing staff."

Here is an up-close look at the print ads. Look for them in a newspaper near you!


Click here to see the full ad


Click here to see the full ad


Click here to see the full ad


Click here to see the full ad



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Published monthly for the people of Beth Israel Deaconess Medical Center to build community, communicate direction, foster pride and recognize accomplishments.

Produced by Beth Israel
Deaconess communications,
(66)7-7300

director, internal communications:
   Cindy Whitcome
managing editor:
   Valerie Hope Goldstein

print layout & design:
   Jen McGrath & Jane Hayward
web layout & design:
   Jim Dwyer & Lisa Jeanne Graf
contributing archivist:
   
Ruth Freiman
contributing photographers:
   Oran Barber, Bruce Wahl
&
   Jane Bell

Contributing Writers:
   
   Peggy Egan,
Lori Howley,    
   Lisa Linden


© BIDMC, Boston, MA, USA, 2004. All rights reserved. Material may be reproduced only with the express written consent of communications.
















Orthopaedic Surgery Flourishes

Mark Gebhardt, M.D., chief of orthopaedic surgery, with Megan Anderson, M.D.

After a vigorous year of rebuilding, BIDMC’s department of orthopaedic surgery is becoming the world-class, full-service department its members envisioned.

“We started with a strong core of physicians and services,” says Mark Gebhardt, M.D., an internationally recognized leader in connective tissue sarcomas who has provided leadership and vision for the department since his arrival as chief a year ago. “We have recruited top-notch specialists and fine-tuned our advanced facilities and technology. The result is a comprehensive program that rivals any in New England.”

Since last fall, outpatient clinic visits for orthopaedic services have increased by 20 percent. Surgical volume has grown by eight percent (15 percent for outpatient procedures), due primarily to enhancements in the sports medicine and hand surgery programs. Growth in joint replacement has necessitated moving these services to a dedicated operating room on the east campus.

Key to the department’s revitalization is the addition, beginning last winter, of six new physicians:
Douglas Ayres, M.D., total joints and trauma
Harris Yett, M.D., total joints (long time member and former chair of B.I. orthopaedics)
Megan Anderson, M.D., tumors/general orthopaedics
Arun Ramappa, M.D., sports medicine
Edward Rodriguez, M.D., trauma
Michael O’Brien, M.D., primary care sports medicine

“The arrival of our new colleagues has allowed us to expand clinical services, reenergize our basic science research efforts and enhance our teaching program,” says Gebhardt. “There is a sense of enthusiasm throughout the department.” The department now consists of nine full-time surgeons, dedicated rheumatology and primary care sports medicine physicians, two nurse practitioners, and more than seven community orthopaedists who regularly choose BIDMC’s facilities for procedures.


Anderson

Ayres

O’Brien

Ramappa

Rodriguez

Yett

BIDMC’s department of orthopaedic surgery now offers:

Diagnosis, evaluation, outpatient care and surgical treatment for all adult orthopaedic problems
Joint replacement and reconstruction for hips, knees and shoulders
Novel minimally invasive procedure for hip and knee replacements
The latest therapies for spinal deformity and back care
Expertise in surgery of the extremities (hand, wrists, feet and ankles)
The HOME (hospitalist-orthopaedics medical evaluation) team, an innovative program to improve care for elderly patients with orthopaedic and medical needs (now in formation with other BIDMC departments)
World-renowned expertise in bone and soft tissue tumors
Pioneering work, in conjunction with the gerontology department, in treating delirium in seniors with hip fractures/joint replacements
A dedicated trauma operating room equipped with the latest orthopaedic surgery technology
Weekly clinics at BID-Chelsea
Development of a state-of-the-art biomechanics laboratory
Referrals: (66)7-3940